OK, so I guess I thought it was some extremely bored activist group putting up these iSheep signs all over the place. Turns out it was a recently abandoned marketing campaign by Sandisk for their new portable media player, Li’l Monsta. Yes, they are challenging iPod and potential iPod owners to be a little more open minded. In particular, they are promoting the idea of “open versus closed music systems.” Pretty clever of Sandisk since they don’t operate their own music store.
The Li’l Monsta boasts a voice recorder, an AM/FM radio tuner, compatibility with all services (subscription and non) except the market-leading iTunes (or Macs in general…D’oh!). Odd name though. Is it, like, down with OPP or something?
I own an iPod, but honestly if I didn’t have a Mac, I’d be thinking seriously about Sandisk’s dimunitive beast. From what I’ve heard of their players—they’re good stuff. To me, the subscription service is very attractive for cycling through loads of music at will without having to refinance your mortgage or insure yourself (seriously) against the wrath of the greedy RIAA.
Sidenote: Sandisk isn’t the only consumer electronics company with a recently controversial ad campaign. Yikes!
Notice how I played right into their greedy L’il hands? I’m such an iDiot!
OK, I’m done now.
Keep up the great work on your blog. Best wishes WaltDe
It has been done multiple times by Sony in the past and now it’s interesting to see Sandisk. I actually like their website with the little monster. Coop, hip, exactly what will target youth to purchase such a product.