Be in Style - Fashion and Beauty

I have fallen into an uncontrollable H&M spiral. I know a lot of people complain about the cheap quality of their clothing and the generally overwhelming experience of shopping in the store (at least in SF). But despite the 45 minute wait for the dressing room and then another 20 minute wait at the cash register (on a lucky day), H&M is one of the best things to have happened to women’s fashion, at least around here. Why?

1. They know how to interpret trends and reference runway designs. I got a knock-off of a Chloe dress there, and I’ve gotten many multiple inquiries and compliments that made me feel a bit smug. One Anthropologie store manager asked me if I bought it from their store. Not even, lady.
2. Good designs. They have the ability to produce interesting clothing that doesn’t look cheap or cheesy. I got this amazing grey granny vest with huge mickey mouse buttons. It is adorable and really versatile.
3. I find stuff there that is interesting and quite funky, but still very wearable. Stuff on both extremes. Makes for fun mixing and matching. Good way to help define your style.
4. It’s affordable. You can buy a dress for under $40. Clothing for the masses.

OK yes, the quality is not always great. But sometimes it’s pretty good. Go there with an open mind, lots of time, and try on things that you find remotely interesting or appealing, and see what happens. You might be pleasantly surprised.

Sherry