APC is evil. But wonderful. Their marketing is brilliant. The clothing is simple but styled really well. It is a bit expensive, but the stock is very limited, so the demand is high. And I am a sad little sucker for their oh-so-lovely Summer 2007 collection. It’s like the siren’s song to me, and I’ve been making googly eyes at the little tunic dress, the short sleeved balloon shirt, and all the skirts.
*Peers into empty piggy bank*
The line is masterminded by Jean Touitou, who previously also designed for Kenzo and Agnes B. It’s easy to see a similar design thread running through all three lines, although APC wins out on price. The same youthful basic-chic-cool appeal. Simplicity with an understated but thoughtful twist. Intriguing interview from Index Magazine.
As great as their stuff is, I almost choked when I saw the price tag for their wedges. $439. Blame the euro.
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