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Shopping engine creates Mobile Certification Program to show which sites are mobile-shopping friendly

Sunnyvale, Calif. – (, a leader in online comparison shopping, has created a program that will let shoppers know which online retailers have mobile-compatible storefronts.

Smart shoppers who are out and about this summer are increasingly checking prices in local stores against online retailers via their smart phones and using iPad mobile shopping, but unless online merchants have formatted their site properly, consumers will have a hard time doing  mobile shopping.

“This program allows to maintain its leadership in the comparison shopping arena by helping consumers find the lowest prices,” says Senior VP Greg Haslam. “Now customers can use Become to find merchants on any platform.”’s Mobile Shopping site contains editorial reviews of each merchant’s mobile compliance, such as whether a store’s website renders properly on your mobile browser. also reviews shopping apps for the iPhone, the iPad, the Android market, and the Blackberry. Our trained team awards certification to mobile-friendly retail sites, so savvy shoppers can look for the Mobile Certified badge to know they are on a website where they will have a hassle-free experience.


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