Join Become.com at SES San Francisco!

Jon Glick, VP of SEO and GM European Web Properties of Become.com, and Lee Cohen, Senior Director of Business Development & Sales, will be speaking at the following sessions at SES San Francisco:

Meaningful SEO Metrics: Going Beyond the Numbers (Jon Glick, VP of SEO and GM European Web Properties)

As knowledge of SEO practices evolves and deepens, and as more resources are devoted to landing page optimization, C-level executives are demanding proof of the return received from these resources. Today, upper management is looking beyond changes in Page Rank and paying attention to metrics that point to the bottom line, such as LTV and ROI. This panel will provide insider perspectives into ways to move beyond Page Rank, indexed pages, or linked sites and into metrics that can make you a hero and, better yet, get your budget raised to a respectable level.

Date: Tuesday, August 17, 2010 (Conference Day 1)

Time: 1:30pm to 2:30pm (Track 3)

Beyond the Click: What Shoppers Need Now (Lee Cohen, Senior Director of Business Development & Sales)

Shoppers expect a streamlined search experience on retail sites but are becoming less impressed as e-commerce falls behind the capabilities of the web. Research shows that 43% of visitors who land on a website go straight to the search function. If the search functionality is poor, 80% of them will leave the site and click over to a competitor. Yet, many online retailers rely solely on navigation. This panel will highlight the needs of online shoppers and how retailers are meeting them by applying the latest in website technology and cloud-based services.

Date: Wednesday, August 18, 2010 (Conference Day 2)

Time: 5:00pm to 6:00pm (Track 2)

Event Details
SES San Francisco
August 16-20, 2010

Moscone West
4th St & Howard St
San Francisco, CA