The Hallyu Wave
The Hallyu Wave, or The Korean Wave refers to the emergence and popularity of the South Korean culture also known as K-pop. It all began with the Korean dramas or Koreanovelas that started airing in the late 90s. Little by little, the dramas began to emerge to a phenomenal rising until other Asian countries found themselves addicted and inevitably drawn to them that the demand for more shows, music and practically anything that offered entertainment value just kept growing. Until now, Koreans continue to charm audiences with their irresistible pop culture. Whether you are a hard core metal fan or a Star Wars fan, or a Martha Stewart follower, it is nearly impossible to not catch yourself bobbing your head to one of their songs. Likewise, Koreans get a lot of their inspiration from the West. In fact, if you look more closely, you’ll notice plenty of French-inspired themes from fashion, interior design to a number of film-based iconology.
One of the important characteristics of the Hallyu Wave is its humble beginnings that it once started as a noble dream to be maintain their culture. True enough, years of hard work and perseverance have catapulted them into what is now known as the K-pop wave, dominating most of the Asian countries’ prime time, propelling much influence over countries like Japan, Taiwan, Vietnam, Indonesia, Philippines, Malaysia, Thailand and China. Slowly but surely, K-pop is beginning to also penetrate the Western culture with likes of Director Pan Chan-wook collaborating with big film personalities in Hollywood, it isn’t before long that the Western people will be lured into Korea’s version of pop culture. Imagine how a single show can pique the curiosity of fans and mere observers with their food, fashion, quirky sense of humor, the beautiful scenery of Seoul, and yes, even their ballads can render us fixated. If it isn’t their formula to create such overrated tearjerkers that work like a spell nonetheless, it must something in their ability to develop simple yet relatable characters that make us pine for more. It doesn’t stop there. Their use of cinematography is almost if not as stunning as Hollywood’s cut-throat film technology and if they had the capability to break language barriers, their market reach would be sensational.
Although there may negative reception in some parts of the world, K-pop will continue to entertain and inspire many of its audiences. With the heightened expanse of Korean cultural and digital technology, companies like Samsung, Hyundai and other big enterprises are far from diverging from global success.